La comunicación en la gestión de crisis sanitarias: aplicación del modelo de (NO) CRISIS al contagio del virus del ébola en España

José Carlos Losada

José Carlos Losada

Resumen

La comunicación es un factor indispensable en la gestión de las crisis institucionales dentro del contexto social actual, caracterizado por la conexión global, la rapidez, la multiplicación de los actores sociales y la pérdida de control de su propia comunicación por parte de las organizaciones. El presente artículo trata de mostrar el modo en el que la comunicación se ha convertido en un factor estratégico en la gestión de crisis institucionales a través de la aplicación del modelo de (NO)/CRISIS al episodio de contagio del virus del ébola sucedido en Madrid (España) en octubre de 2014.

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